Getting Hardwood Flooring Clients Isn’t Always Easy
Gotta keep the inventory stocked
Running a hardwood flooring company isn’t just about knowing how to put down a brand new wide plank floor with the highest level of skill and craftsmanship. It involves knowing how to win the bid for a big project because even though your reputation and history SHOULD carry weight, it just doesn’t anymore. It’s deciding if undercutting your price is worth it, to beat out the inferior competition’s pricing, whether it’s a guy that’s been on his own for 3 months working out of his basement, or another company that just doesn’t do it as well as you because they use lesser quality products or have looser hiring guidelines.
It means making sure you have a predictable cashflow so you can keep your team paid and your supplies stocked, so you can give your clients the best floors, from the best staff.
It means that just because you’re getting older, doesn’t mean you can rest on your laurels to know how to market yourself.
You have to know how to not only get new customers, but how to retain and upsell your existing ones, and get them to spread the word.
The Solution? Marketing For Hardwood Flooring Companies ONLY
Do you know what your dream client’s problems are? They need to relate to you before they trust you and know that you what their fears and problems are, just like you need to know that we understand you and your fears or problems before you even consider us as a partner (hopefully we do understand, and if not, we’d love your feedback. You can let us know here *contact form*).
Some of the things your clients want to know are:
- Are they going to get ripped off?
- Can they trust that you won’t go over budget or past your project end date?
- Or that you won’t tack on extra charges at the end.
- Are the products you install of the highest quality, and what is the best way to convey that to them?
- The list goes on…
More Hot Leads Is Your Hardwood Company Marketing Specialist
You need someone that knows your industry AND how to articulate your value to your clients. We know your lingo and we know the lingo that your prospect needs to hear in order to convert into a client.
We have a body of work that speaks for itself, having used multiple strategies and tactics to drive new revenue to our existing flooring clients. Check out this case study from our client BC Hardwood in Vancouver.
What are some of these strategies and tactics?
Google Ads
In the beginning, we employ Google ads to drive immediate leads to your business. With Google Search ads, you’ll show up above organic rankings for your most relevant search terms and location. So if someone Googles “Hardwood flooring company Springfield”, your ad will show up in the search results. These people are the most qualified in terms of advertising, as they are searching right now for your service in your area.
There are also what are known as “Display ads”. These are banners that show up to people that have already visited your site either organically or via Search ads, reminding them of who you are and what you have to offer. By getting back in the head of people that have already been exposed to your company, you drastically increase the chances of them becoming a client.
Targeted Facebook Ads
Also at the beginning, we employ the use of Facebook advertising. Facebook is a low cost and great way to get your brand out there, showing what you offer and the kind of promotions you are running. We aim the ads at people that have specified certain interests or occupations, so they are only shown to those that would be interested in what you are offering, including interior designers and contractors.
Organic Search Engine Optimization (SEO)
Ranking organically is the most lasting and effective way to maintain a strong online presence. Studies have shown that the top 5 spots get the most clicks in the search results, with the rest getting single digit percentages, or even a fraction of a percentage.
The formula for high rankings consists of two main pillars: On-page and Off-page SEO.
On-Page
Google wants to know that your site is set up properly with no errors, in the most user friendly way possible, so that it creates the best user experience. If your site is error free and optimized, Google trusts that if it refers people your way, they will be happy with your site, and if so, you get boosted higher in the rankings. If not, you’ll go lower. Think of it like a person making a recommendation. If you do a good job for the person they recommended to you, they’ll send more referrals, if not, they’ll stop telling people about you. Google is the same.
Off-Page
Staying with the idea of getting referrals, Off-page SEO is just that, referrals from other websites. These referrals come in the form of links from their site to yours. By putting a link to your site on yours, they are saying, “hey, I like these guys, I think you should check ’em out.”
We go out, and through various channels, get a quality and amount of links that out-do your competition, so that Google sees that you have more online referrals then they do.
So how do we know what works? We test the heck out of everything, and have done our fair share of market research.
Want to see what it’s like to work with someone that knows your business? For free consultation, just click the button to be taken to our meeting scheduler, and you’ll be prompted to choose the time that works best for you. We’ll be in touch with you shortly thereafter to confirm the time and date.
Want to see what it’s like to work with someone that knows your business? For free consultation, just click the button to be taken to our meeting scheduler, and you’ll be prompted to choose the time that works best for you. We’ll be in touch with you shortly thereafter to confirm the time and date.
Congrats on taking a big step to take your business to the next level. We’ve been there and understand exactly where you are standing (or sitting) right now. Good luck.
